Run as a Jetstar Speedstar to WIN!
This video concept is about showing the speed and convenience of FAST check-in service through the idea of a sprint. With a sprint, it is quick and fast, similarly to checking in for your flight with FAST check-in. However, unlike a sprint, FAST check-in is effortless.
This is accomplished through the juxtaposition of a FAST check-in traveler with a sprinter in the narrative. Speed is further emphasized with fast cuts, animated text cutting into frame, and the use of flip-board to highlight time.
Dramatic camera techniques were utilized to make the video more dynamic, going from extreme tights to wide shots, static shots to quick moving shots.